Groundbreakin
The Groundbreakin is a cutting-edge podcast that explores the journeys of top designers, creative entrepreneurs, and thought leaders in the design industry. Hosted by Dipaq aka Q, a Creative Director and Founder of Syqi , this podcast is your go-to source for insider insights and actionable advice from the world's top design experts. With a focus on fresh topics and engaging discussions, each episode is designed to help you stay ahead of the curve and build a successful career in the ever-evolving design landscape. Whether you're a seasoned professional or just starting out, The Groundbreakin is your essential resource for all things design. Join us on a journey to the forefront of creativity and innovation. We are on YouTube, Spotify, Apple Podcasts and all the podcast listening platforms.
Groundbreakin
#46 - Why 80% of Designers Will Need to Learn Prompt Engineering, Lessons in Building Brands : Vibhor Mathur
What's it like to be a creative professional in today's world of rapidly evolving technology and changing industry landscapes? In this deep-dive conversation, Dipaq sits down with Vibhor, a seasoned design leader and former creative professional at Grofers and now Razorpay, who shares his unfiltered thoughts on the creative industry.
Vibhor unpacks his journey from a B2C brand like Grofers to the B2B world of fintech at Razorpay, and the surprising creative opportunities that came with it. He talks about how the B2B space, traditionally seen as "boring," is now an open ground for creative expression. He also shares his insights on team building, the importance of a designer's mindset, and the role of AI as a tool for creating efficient workflows.
This episode is for designers, entrepreneurs, and creators who want to stay ahead in a fast-paced industry and are curious about the future of creative work.
In this episode, you will discover:
- The shift from B2C to B2B design and the creative possibilities in fintech.
- Why brand-building is a missed opportunity for many B2B companies.
- How designers are navigating the "messy truth" of burnout and personal pressure to create something new.
- The importance of understanding marketing strategy and the business side of creative work.
- The future of design and why prompt engineering will become a prerequisite for designers.
CONNECT:
Find us at https://www.groundbreak.in
q@groundbreak.in | dipaq@substack.com
Supported by Syqi: https://syqi.art