Groundbreakin
The Groundbreakin is a cutting-edge podcast that explores the journeys of top designers, creative entrepreneurs, and thought leaders in the design industry. Hosted by Dipaq aka Q, a Creative Director and Founder of Syqi , this podcast is your go-to source for insider insights and actionable advice from the world's top design experts. With a focus on fresh topics and engaging discussions, each episode is designed to help you stay ahead of the curve and build a successful career in the ever-evolving design landscape. Whether you're a seasoned professional or just starting out, The Groundbreakin is your essential resource for all things design. Join us on a journey to the forefront of creativity and innovation. We are on YouTube, Spotify, Apple Podcasts and all the podcast listening platforms.
Groundbreakin
#48 - The Framework to build brands that actually last : Ekta Manchanda
In this refreshingly honest conversation, Dipaq sits down with Ekta Manchanda, co-founder of Everything Design, a multidisciplinary design studio specializing in B2B branding. Ekta shares the story of her 12-year journey from a graphic designer working at various agencies to co-founding her own firm, which now employs 36 people under one roof. She provides a masterclass on the importance of authenticity and trust in client relationships, the challenges of the industry, and the power of a collaborative, flat organizational culture.
Ekta pulls back the curtain on why B2B branding is no longer a "good-to-have" but a must-have, why her firm avoids free pitches, and how they built a business model that is both profitable and rooted in integrity. She also shares her vision for the future of design, where strategy and business acumen will be the real differentiators in the age of AI. This episode is for any creative, founder, or entrepreneur looking to build a business that is not only successful but also sustainable and fulfilling.
In this episode, you will discover:
- Ekta's journey from a graphic designer to building a 36-person agency.
- The shift in B2B branding from an afterthought to a competitive necessity.
- Why Ekta's agency, Everything Design, avoids pitches and focuses on advisory services.
- The framework they use to convince clients and the non-negotiable role of research in their process.
- How they are navigating the impact of AI and the future of design.
- Why they prioritize a flat hierarchy and a culture of collaboration.
- The importance of authenticity and good work ethics in building a sustainable business.
Location Credits: Ecole Intuit Lab, Bengaluru.
CONNECT:
Discord: https://discord.com/invite/Z3cMsbvkTT
Find us at [https://www.groundbreak.in](https://www.groundbreak.in/)
q@groundbreak.in - dipaq@substack.com
Supported by Syqi: [https://syqi.art]