Groundbreakin
The Groundbreakin is a cutting-edge podcast that explores the journeys of top designers, creative entrepreneurs, and thought leaders in the design industry. Hosted by Dipaq aka Q, a Creative Director and Founder of Syqi , this podcast is your go-to source for insider insights and actionable advice from the world's top design experts. With a focus on fresh topics and engaging discussions, each episode is designed to help you stay ahead of the curve and build a successful career in the ever-evolving design landscape. Whether you're a seasoned professional or just starting out, The Groundbreakin is your essential resource for all things design. Join us on a journey to the forefront of creativity and innovation. We are on YouTube, Spotify, Apple Podcasts and all the podcast listening platforms.
Groundbreakin
#50 - Why Great Brand Design Starts With ‘Why Not’, Design Behind Gojek’s Most Defining Era : Susan Theresa
In this 50th episode of Groundbreakin, we sit down with Susan, a designer, artist, and brand thinker who has quietly shaped some of Asia’s most influential brands.
From being an “accidental designer” at Flipkart to redefining brand identity for Gojek, Cult.fit, and now leading brand design at Jio, Susan’s story is one of curiosity, courage, and creative evolution.
We dive into:
- How an engineer-turned-photographer found her voice in brand design
- The behind-the-scenes of Gojek’s massive rebrand, from cultural research to designing for 35+ products
- What it means to guard a brand across millions of users
- The Malayali creative wave shaping India’s design scene
- How her art practice, SuzyQ, became both a mirror and a movement
- And how AI and design are now co-creating the next frontier
A deeply human conversation on creativity, leadership, and staying playful even when you’re shaping billion-dollar brands.
CONNECT:
Find us at [https://www.groundbreak.in] [q@groundbreak.in]
dipaq@substack.com
Supported by Syqi: https://syqi.art/