Groundbreakin
The Groundbreakin is a cutting-edge podcast that explores the journeys of top designers, creative entrepreneurs, and thought leaders in the design industry. Hosted by Dipaq aka Q, a Creative Director and Founder of Syqi , this podcast is your go-to source for insider insights and actionable advice from the world's top design experts. With a focus on fresh topics and engaging discussions, each episode is designed to help you stay ahead of the curve and build a successful career in the ever-evolving design landscape. Whether you're a seasoned professional or just starting out, The Groundbreakin is your essential resource for all things design. Join us on a journey to the forefront of creativity and innovation. We are on YouTube, Spotify, Apple Podcasts and all the podcast listening platforms.
Groundbreakin
#62 - Sustainable Software Is Not a Utopian Dream. It’s a Design Problem : Pradeep Joseph
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What does it take to stay curious across 27 years and 7 completely different industries?
In this episode of The Groundbreakin, we sit down with Pradeep, a mechanical engineer turned design leader who has worked across consumer durables, consulting, aerospace, and cloud most recently leading design for Google Cloud. From a defibrillator still in market 25 years later to a PhD on sustainable software using UX as a change agent, this is a conversation about learning by doing, bridging business and design, and staying relevant when nothing stays predictable.
IN THIS EPISODE YOU’LL DISCOVER:
1.Why ignorance + confidence is the formula Pradeep swears by (03:58)
2.Designing across 7 industries what actually changes and what doesn’t (04:33)
3.What sustainable software development means and why designers should lead it (06:26)
4.The Jevons Paradox why efficiency doesn’t mean less consumption (08:40)
5.Why the business–design bridge is more broken than ever (01:41)
6.How Google’s hiring process is more democratic than you think (12:40)
7.Why reversible decisions are the only safe ones right now (06:37)
8.What external design agencies should actually be offering enterprises today (09:01)
CONNECT:
Check out our Substack: dipaq.substack.com
Supported by Syqi: https://syqi.design/
Email us at [q@groundbreak.in]